And in 2013, H&M pulled feathered headdresses from its stores after Canadian customers complained it made fun of First Nation tribal customs. I’m a walking H&M commercial more from dressup247. When questioned about the lack of diversity, H&M's tweeted response suggested that white models conveyed more positivity. carrot orange cropped sweater H&M sweater > black black clutch vintage bag > black pants of a lovely material H&M pants > camel. In 2015, it drew fire after its South Africa division featured no black models. This isn't the first time the Sweden-based retail chain's has been criticized for racial and ethnic insensitivity. Trouble will happen if they don’t fix their approval process and something like this happens again, because each time it does, this issue will be brought up again."
"It was a horribly insensitive combination of memes," said Bruce Turkel, executive creative director of Miami-based firm Turkel Brands. Tweets ranged form GIFs of head-shaking to adding the letters S, A and E to the retailer's name to spell "Shame." More: Kellogg's to replace racially insensitive Corn Pops boxes following Twitter call outĮveryone from celebrities to social-justice experts to comedians chimed in. More: Dove ad underscores tense cultural moment for advertisers "We sincerely apologize for offending people with this image of a printed hooded top," H&M said in a statement. "The image has been removed from all online channels and the product will not be for sale in the United States.We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues." The online advertisement for the top was for sale in the U.K. The biggest one? Racist ads won’t fly.Social media blew up over the photo of a young boy wearing the green hooded sweatshirt, which had racist undertones. Regardless of whether H&M wins back the public’s trust, recent events can serve as a lesson for all brands. H&M couldn’t even get rid of several t-shirts and jeans on clearance!īut the company is still trying to meet its full-year profit estimates, The Street reported.įormer fans of the retailer may be asking this question: Will H&M get that ‘ole thing back or will they be forever canceled?
Its stock plummeted to the lowest number since 2005, according to Bloomberg. NBA star LeBron James, rapper Diddy and other artists have responded with outrage to an advertising image by retailer H&M showing a black child in a sweatshirt with the words 'Coolest monkey in the jungle. The retailer is paying heavily after its mistake: operating profit fell 62 percent to the lowest level in more than a decade. LONDON NBA star LeBron James, rapper Diddy and other artists have responded with outrage to. Associated Press / 03:39 PM January 10, 2018. It’s clear that H&M has offended so many folks with its recklessness. Retailer H&M is under fire after running a product photo featuring a black boy in a hoodie with the words 'coolest monkey in the jungle' emblazoned on the front. LeBron James joins criticism of H&M over sweater ad. However, several folks are not with it, and the retailer had to close its stores in South Africa.
Officials pulled out all the standard damage control moves: apology, diversity officer hire and a campaign to get more Black folks to help fix the brand.
Well, H&M’s racist ad is still a topic of conversation despite its actions to move past the flub from January.
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